Partners for Market Leadership LLC is a boutique consulting firm focused on assisting clients to develop sustainable market leadership in geographic, practice area and/or industry markets. Although Partners has consulted with clients in many industries, the majority of our clients have been professional service firms with law firms being the largest single industry segment.
Partners was created in 1995 by our founder, Dave Carpenter, who believed that market leadership has long been the key to the financial success of organizations. Carpenter believed (1) that few consulting firms focused on helping their clients become market leaders, and (2) that there were no firms willing to stake much of their compensation on their success in helping their clients become market leaders.
Throughout the late 90′s the economy in the United States was so strong that almost all organizations enjoyed significant annual revenue increases. Today, the economic environment for all companies—including professional service firms—is so very much more challenging. In today’s challenging environment, firms must have client discernible differences if they are to succeed and prosper.
At Partners, we believe that:
We work with our clients to help identify meaningful differences, and we work with partners of clients to more consistently get the message of their differences heard and understood in the market.
For some firms, our assistance begins with working with leaders of the firm to develop firm plans and practice area plans. For firms with plans but a belief that implementation has been less than thorough, our efforts will often begin with one of our training programs directed at helping professionals to become better marketers of the services of their firm. For yet other firms, our assistance has focused on implementing our unique approach to Client Service Planning. In short, Partners is experienced in all of the planning, skill building, and tactical implementation key to our clients’ succeeding in the market.
For all clients, our Assignment Approach begins by agreeing on specific organizational needs and identifying the organization performance benchmarks that become the basis for the contingent portion of our compensation. We are passionate about helping our clients to win in the market. This isn’t just marketing talk for Partners backs up its commitment by sharing with clients the risks, as well as the rewards, of our efforts to help them more often win in the market. Perhaps most importantly, we work with only one client in a market so as to be able to assure our clients of our unqualified commitment to their success.
Could your firm benefit from an association with Partners? Consider taking our free Firm Diagnostic or Practice Area Diagnostic to learn more about the power of our assistance. Or, contact us to have a confidential discussion on how we might help your firm to enjoy greater success in these challenging times.
