Why Focus on Market Leadership
Good things happen to market leaders. They attract the best clients, and they do so with less effort than those who are not market leaders. Also, they attract the best professionals, and they do so with less effort than those who are not market leaders. In fact, the power of market leadership is so great that in most developed countries there are laws that attempt to restrain the power of market leadership.
Market leadership is not to be confused with being big. Many professional service firms seek bigness. Smart firms drive for market leadership, rather than being big for the sake of being big. Read why so many firms chase bigness rather than market leadership.
Why Change is Your Opportunity
In every industry, the pace of change is pushing companies toward a path that eventually leads to competitive obsolescence and ultimately failure. So too is it with professional service firms, although the slide to obsolescence and failure may be slower.
In every single practice area of professional service firms, there are firms embracing and even exploiting change. Most though are resisting change hoping for a return of days of old. The result is that new market leaders are emerging in consulting, law, investment banking and accounting. These emerging market leaders are led by leaders who see change as an opportunity. Read how change can be an opportunity for YOU.
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